A Radar built around how buyers actually decide
Three executives control the buying decision, the CTO, CIO, and CISO. The new Radar scores you against all three, in each of its four quadrants.
Tell your story to the three executives who control the buying decisions
The GigaOm Radar helps vendors understand what matters most to their buyers, refine product strategy and messaging, and demonstrate value in the language executives use to make purchasing decisions, whether that’s innovation, operational efficiency, or security and compliance.
Every provider is scored through three executive lenses: CTO, CIO, and CISO. That’s the whole framework. Every criterion maps to one of the three, so any score traces back to a specific executive’s priorities.
Where you land is separate. The four quadrants, Foundation Builders, Agile Optimizers, Enduring Innovators, and Disruptive Pioneers describe the kind of buying decision you fit, not who’s making it, so no quadrant belongs to one executive; all three can point to the same one for different reasons. The results are three board-ready stories your GTM team can use verbatim.
Winning the Executive Buying Committee
We evaluate you through the eyes of the three executives who sign off, so your value shows up framed for the buyers who actually decide.
| Buyer | What’s changed | See how you benefit |
|---|---|---|
| CTOGreen Money | Innovation now scores as its own lens, weighted equally against efficiency and risk instead of sitting inside one blended score. | Point to a specific quadrant and an independent Velocity label as third-party evidence you’re ahead — not just your own roadmap slide. |
| CIOBrown Money | Efficiency and total cost of ownership are isolated into their own lens, so cost impact stops hiding inside a generic “ease of use” rating. | Bring a documented, scored TCO rationale into the business case instead of building one from scratch. |
| CISOGRCS | Risk and compliance get a dedicated, equally-weighted lens, backed by two structured fact-check rounds before anything is scored. | Walk into security review with a defensible, evidence-backed risk position, not a vendor self-attestation. |
THE FOUR QUADRANTS
One Quadrant. Every Stakeholder
When your quadrant placement reflects true buyer fit, your team stops wasting cycles explaining away irrelevant criteria—and starts dropping defensible, third-party proof straight into sales enablement, marketing materials, and live deal conversations.
| Foundation Builders Stable, reliable, operationally focused solutions that prioritize predictability and continuity over innovation, for buyers who want proven, low-risk technology. | Agile Optimizers Operationally focused solutions improving through incremental iteration, for buyers who want compounding gains on workflows that already work. |
| Enduring Innovators Long-horizon strategic bets whose value compounds over years, not quarters, for buyers who accept a longer time-to-value for transformational outcomes. | Disruptive Pioneers Leading-edge technology and fast-moving roadmaps that reshape what a category means, for buyers who accept elevated risk for capabilities not available elsewhere. |
Persona-based outreach
Enterprise technology professionals greatly benefit when seller solutions are aligned with their business operations. Our collection of assets derived from the Radar report clearly identifies market positioning, differentiation, and provides executive-level awareness of a solution for operational fit.
Radar report derivatives
CxO Brief Lite
Derived from the Radar report, this is a standardized, executive-level document that combines market analysis with vendor-specific customization, providing quick executive education on technology topics while efficiently integrating vendor differentiators into the broader market context.
Sales Enablement
Derived from the Radar report, GigaOm Sales Enablement equips sales teams with the knowledge and skills to effectively utilize GigaOm’s research in customer engagements. Learn to address competitor comparisons constructively, and translate research insights into sales conversations.
The Radar highlighted the true differentiation and outcomes our customers experience. We’ve leveraged the report across all levels of the funnel.
The Radar has been our #1 lead-generating asset from a third-party for the last two years.
The GigaOm Radar for Performance Testing is in the top ten of downloaded assets, and has been in market for the least amount of time.
